The rise of social sharing sites has brought about an interesting change in how our data is being used. All
of the different sites you frequent on a daily basis are actively
gathering facts about you. You may have noticed that when you were
searching for a perfect new summer tank top on Urban Outfitters, that
when you left to check other websites those same tank tops started
following you in ads on those new sites. Social networks are betting on a
future built on a personalized web, an Internet paradise filled with
items the virtual you will be more apt to share, pin, tweet, or “like.”
Social sites, search engines and applications are increasingly using our
information in an effort to provide a more personal web experience.
Facebook, Pinterest, Google, Pandora, and Twitter are some of the most
popular websites that are changing the way we are being advertised to.
The value of this change will bring more of the products and services we
actually enjoy and want to look at, instead of all the junk we aren’t
interested in, or even remotely care about. As we wake up to how the web
is changing, it will most likely be seen as a fair exchange for the
information we offer to companies and advertisers in our social
profiles. It will also create a more personalized way for brands to
interact with their customers.
Click here or the graphic below for a full-sized view.
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